Crypto.com's High-Rolling Head of Marketing Steven Kalifowitz to Leave After Nearly Six Years

Steven Kalifowitz, the chief marketing officer (CMO) of Crypto.com, is stepping down effective June 30, 2026, after nearly six years in the role, and will transition to an advisor position to the CEO. During his tenure, Kalifowitz oversaw over $1 billion in marketing partnerships, including a $700 million, 20-year naming rights deal for Crypto.com Arena (formerly Staples Center), a $100 million campaign with Matt Damon, and major sponsorships with Formula 1 and UFC. He previously spent four years as a brand manager at Twitter and was president of Localize.city. Crypto.com, founded in 2016 and based in Singapore, allows users to trade over 200 cryptocurrencies and earn rewards through deposits or its Visa card. Kalifowitz's departure marks the end of a transformative era for the exchange's branding efforts.